Wednesday, March 02, 2016

Exclusive "DC Super Hero Girls" Merchandise Soars Into Target This Spring

February 17, 2016

"DC Super Hero Girls" are making their way exclusively to Target this March! The collection features action figures, action dolls and other toys, apparel and more, inspired by the most popular DC Comics female Super Heroes, including Wonder Woman, Supergirl, and Batgirl.

Inspired by the all-new franchise, "DC Super Hero Girls," from Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, Target will offer a first-look at the “DC Super Hero Girls” merchandise collection, featuring a special assortment of merchandise across multiple categories, including toys and dress up, apparel and accessories, publishing and more, to be sold exclusively at Target, beginning in March. Master toy partner Mattel unveils its new DC Super Hero Girls collection, featuring the industry-firsts: the first-ever 6-inch action figure designed for girls; first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses; and first-ever action role-play toys for girls.

DC Super Hero Girls, which airs animated shorts at, and will also be getting its own animated television special on Boomerang later this spring, centers on the Super Heros and Super-Villains of the DC Comics universe—Wonder Woman, Supergirl, Batgirl, Poison Ivy, Bumble Bee, Harley Quinn and more—during their formative high school years, prior to discovering their full super power potential.

“Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise,” says Scott Nygaard, SVP of merchandising, Target. “We are thrilled to be working with some of the industry’s leading partners to introduce a new generation to these inspirational characters, and know fans of all ages will embrace these beloved and iconic heroines as they build new memories.”