Tuesday, December 08, 2009

Hasbro, Sesame Workshop Announce 10-Year Global Strategic Alliance for Sesame Street

From cooltoyreview, PAWTUCKET, R.I. & NEW YORK

Today, Hasbro, Inc. (NYSE: HAS - News) and Sesame Workshop, the nonprofit educational organization behind Sesame Street, announced a 10-year global strategic alliance that will give Hasbro the rights to manufacture and market a wide-range of toys and co-branded games based on the beloved characters of Sesame Street. The range of products, featuring Elmo, Big Bird, Abby Cadabby and Cookie Monster, among others, will be designed to simultaneously entertain and educate young children. New Sesame Street products from Hasbro’s PLAYSKOOL and games brands will be available in stores beginning in 2011.

“We are very pleased to form a global strategic alliance with Sesame Workshop,” said Brian Goldner, Hasbro’s President and CEO. “Sesame Workshop has an amazing portfolio of characters that children have enjoyed in a variety of forms for decades, and Sesame Street is a brand that parents trust. Hasbro fully embraces Sesame Workshop’s philosophy and mission, and we see this new alliance as an ideal strategic fit,” Goldner said.

“At the heart of Hasbro’s business is making fantastic games, toys, lifestyle and entertainment products that are enjoyed by people of all ages worldwide,” said Gary E. Knell, Sesame Workshop’s President and CEO. “We are thrilled to work with the leading provider of play to provide families with an extended and engaging Sesame Street experience.”

Read more here


Octopunk said...

But does that mean, you know, cool toys? As in the same action figures you just posted about never existing? We'll see. Most of that article was gibberish.

And who the hell's Abby Cadabby?

JPX said...

"And who the hell's Abby Cadabby?" After being away from the Sesame Street universe for decades I had a brief reunion with our beloved show when Ben was very young. At that time I was surprised by how much was exactly the same and how much had changed (Elmo?). As Ben aged he stopped watching Sesame Street and sadly I haven't seen an episode in 5 or 6 years. Damn, time flies. Enjoy it with Zack, buddy.