What's amazing looking at this stuff is how uncentralized the marketing is. They could get away with these crappy drawings of the Star Trek toys instead of photos, the low-rent giraffe mascots making dumb jokes all over the place, and the toys themselves! "The Happy Family or Sunshine Family" line of dolls? What the hell is that? It's what counted as branding in 1975, that's what. As nostalgic as that all is, in another way it's kind of like nobody cared. The same attitude results in all those off-model SW figs a couple of years later (yellow light saber, etc.).
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